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🇮🇳 English, 1 November 2026, AI in advertising

Meta's Ad Business Benefits from AI, Google's Suffers

Meta's ad revenue surged to $63.1 billion, while Google's search ad revenue missed expectations.

Meta’s ad business is benefiting from artificial intelligence, while Google’s is suffering, highlighting the AI paradox in the tech industry. Meta reported $63.1 billion in ad revenue, with AI helping improve ad creation, targeting and delivery. Alphabet’s search ad revenue, on the other hand, missed expectations as the greater use of AI Mode contributed to slower growth.

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