ðŸ‡ðŸ‡° English, 3 November 2026, AI marketing
China's 'Lipstick King' sells 100,000 AI subscriptions in 30 minutes
Top live-streamer Li Jiaqi and Alibaba executive pitch AI subscriptions on Singles' Day
Li Jiaqi, known as China’s ‘Lipstick King’, has shifted his focus from make-up to artificial intelligence.
He teamed up with an Alibaba executive to sell nearly 100,000 monthly AI packages in 30 minutes on Taobao and Tmall.
This marks the first time generative AI products have been promoted during the Singles’ Day shopping festival.