White House Ditches 'Artificial Intelligence' for 'Super Intelligence'

The change is part of a broader effort to rebrand AI, with some tech leaders embracing the new term. Jeff Bezos and Jensen Huang have publicly endorsed the switch. The White House has also announced that government agencies will no longer use the term ‘artificial intelligence’.

The rebranding effort has been met with skepticism, with some arguing that it goes in the wrong direction. They claim that the term ‘super intelligence’ places too much emphasis on intelligence and not enough on artifice.

The change in language has also been criticized for anthropomorphizing AI, making it seem like a living being rather than a tool. This shift in language can make it more difficult to mitigate the threat of AI, as it implies that AI systems have agency and can make decisions on their own.