🇭🇷 Croatian, 23 October 2026, AI in music
Spotify expects significant profit growth, AI plays increasingly important role in business
Spotify expects to achieve an operating profit of €820 million in the fourth quarter, driven by the growing importance of AI in its business.
The company has been investing heavily in AI to improve the user experience and increase revenue. One of the key features is AI DJ, a virtual DJ that recommends songs based on user listening habits. Spotify is also developing the ability to create personalized playlists using text-based inputs, allowing users to describe the type of music they want to listen to, such as during exercise or relaxation.
The company’s focus on AI has led to a significant increase in user engagement, with 40 million Premium subscribers already using personalized music mixes. Spotify is also working on a new feature called ‘About the Song’, which provides additional information and insights about the songs users are listening to.