🇸🇮 Slovenian, 5 October 2026, antitrust
McDonald's Sued Over Alleged Price Fixing with AI
US consumers claim the fast food chain uses artificial intelligence to collude on prices with its franchises and own restaurants.
The lawsuit alleges that McDonald’s uses a system powered by artificial intelligence to continuously analyze data from over 14,000 restaurants and millions of daily transactions.
The AI system allegedly uses this data to recommend prices to franchises, which are then implemented.
The lawsuit claims that this practice violates US antitrust laws, as it allows McDonald’s to collude with its franchises on prices.