Google’s AI Features Could Use Gmail and Photos Data for Targeted Ads

The change affects Google’s Personal Intelligence features, which allow services such as Search and Gemini to draw on connected applications to deliver more relevant responses.

Google says advertisers do not receive direct access to users’ private Gmail messages, photographs or identifying information through this arrangement.

The policy update does not establish that every piece of connected information is used for advertising, but it clarifies that some data shared with eligible services may serve both personalization and advertising purposes.