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🇹🇭 Thai, 31 October 2026, chip shortage

Flash Storage Suppliers Gain Leverage Over Apple

Suppliers of flash storage chips start to gain leverage over Apple due to chip shortage caused by AI data center growth.

The Wall Street Journal reports that flash storage chip suppliers, who were previously pressured by Apple, are now gaining leverage over the company due to a severe shortage of flash storage chips.

The shortage is caused by the rapid growth of AI data centers, which require large amounts of flash storage and RAM.

As a result, Apple has been forced to raise prices on several product lines, including iPhone, iPad, Mac, HomePod, Apple TV, and others.

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