Fashion Brands Turn to AI to Cut Costs and Boost Sales

Fashion companies are turning to artificial intelligence to create product images, reducing costs and improving sales. Zalando, one of Europe’s largest online fashion retailers, has been using AI to create product images and marketing materials since 2025. The company has closed its two photography studios in Berlin and has offered alternative roles to some employees. About You, a German online fashion retailer, has also developed a service called SCAYLE STUDIOS, which allows traders to create product images using AI. The service has around 130 business clients and has created around 190,000 product combinations in the past few months.