Companies Fail to Leverage AI to Boost Financial Results

Experts at the Intelligent Business conference in Zagreb warned that companies often talk more about what they want to achieve with AI than about being prepared for its implementation.

Only 12% of companies have seen an increase in revenue and a decrease in costs thanks to AI, according to a PwC study.

The main executive director of Span, Nikola Dujmović, emphasized the importance of finding a balance between using data and protecting it, as well as the need for technological sovereignty and control over data.