Big Tech and Power Companies Adopt Demand Response to Tackle Data Center Power Crunch

Big Tech and power companies are adopting demand response to mitigate data center power issues, with potential savings of up to 201 trillion won over 10 years. According to Reuters, the companies are implementing demand response strategies to adjust power consumption during peak hours, shifting power usage or temporarily reducing it to alleviate strain on the power grid. This move is aimed at addressing the power challenges posed by the spread of artificial intelligence and data centers.